Quotes & Proposals
Proposals that sell the package, not just the price.
Branded, interactive quotes clients can build themselves — with add-ons, upgrades and an accept-and-book button that turns a maybe into a contract.
Proposal #Q-3042
Marlow Studios — Brand Shoot
0%
Higher average booking value with selectable add-ons
0.0×
Faster acceptance than an emailed price list
0 min
Average time to build and send a full proposal
Photography proposal software
What a photography quote has to do that a price list cannot
Most bookings are lost in the gap between the inquiry and the invoice. A price list in an email asks the client to do arithmetic, imagine the deliverables and then decide alone. A proposal built for photography shows the work, prices the packages side by side, lets the client add the second shooter or the album themselves, and gives them a single button that says yes.
Pixifi turns your packages into templates you assemble in minutes. Pull in a collection, attach the add-ons that apply to that shoot type, set an expiry date, and send a branded proposal page that looks like your studio rather than a spreadsheet. The client browses on their phone, toggles the upgrades they want, and watches the total update live.
When they accept, nothing stalls. The approved package flows straight into the contract with the correct line items, the retainer invoice is generated from the same numbers, and the event is created with the date they chose. There is no re-keying, and there is no version of the price the client saw that differs from the version you bill.
You also learn something. Pixifi records when a proposal was opened, how many times it was viewed and which options were toggled, so you can see which package sells, which add-on gets ignored, and where a price is quietly costing you the job.
Answers, quickly
- Can clients pick their own add-ons?
- Yes. Mark items optional and the client toggles them on the proposal, with the total updating live.
- Can I show more than one package?
- Yes — present two or three collections side by side and let the client choose the one that fits.
- What happens when a proposal is accepted?
- It converts to a contract and a retainer invoice with the same line items, and creates the event.
- Do proposals expire?
- You can set an expiry date so a quoted price does not stay open forever.
From inquiry to accepted proposal in under an hour.
The path Pixifi runs from a new lead to a signed, paid booking.
Start from a package template
Pick the collection set for that shoot type — your packages, pricing and inclusions already written.
Attach optional upgrades
Add second shooters, albums, extra hours, licensing or rush delivery as items the client can select themselves.
Send a branded proposal page
The client receives a link to an interactive page in your studio's branding that reads well on a phone.
Client selects and accepts
They toggle the add-ons they want, see the total update live, and accept with a single button.
Convert to contract and invoice
The accepted package becomes the agreement and the retainer invoice automatically, with the event on the calendar.
Everything you need to quote well, built into the booking.
Package and collection builder
Define collections once with inclusions, deliverables and pricing, then reuse them across every inquiry without rebuilding the math.
Client-selectable add-ons
Optional items the client can toggle — second shooter, album, extra hour, usage license — with the total recalculating in front of them.
Discounts, bundles and tiers
Apply a percentage or fixed discount, price a bundle below the sum of its parts, or offer a good-better-best tier and let the middle option do its job.
View tracking
See when a proposal was opened, how often it was revisited and what the client toggled — so your follow-up is informed rather than hopeful.
Expiry and follow-up
Set an expiry date on a quoted price and let automatic reminders do the polite chasing before it lapses.
One-click conversion
Accepted proposals become the contract and the retainer invoice with identical line items — no retyping, no drift, no awkward corrections.
Proposals by photography style
Quotes shaped to how your genre actually sells.
A wedding collection and a commercial day rate are sold completely differently. Here's how Pixifi quotes for the six studio types that run on it most.
Wedding photographers
Couples compare three photographers on price alone and pick the middle one blind.
Side-by-side collections with clear inclusions, optional albums and engagement sessions, and an accept button that locks the date before they open the next tab.
Portrait & family studios
Every mini-session inquiry gets the same email typed slightly differently.
Session templates send in two clicks with print credits and digital packages as selectable upgrades, so volume never means sloppy quoting.
Newborn & maternity
The session fee is small and the real revenue sits in products nobody remembers to offer.
Product collections, wall art and album upgrades appear as optional items on the proposal, so the upsell happens before the shoot, not after.
Senior & school
Parents want an itemized answer, and they want it before the season fills.
Clear tiered packages with expiry dates and per-order add-ons, priced consistently for every family that inquires.
Commercial & event
The quote has to survive a procurement review, not just a couple's inbox.
Itemized estimates with day rates, crew, usage terms, licensing windows and reference fields — formatted the way a marketing or finance team expects.
Multi-brand studios
Two brands, two price architectures, one person maintaining both in a spreadsheet.
Each brand keeps its own collections, branding and proposal templates, while reporting shows which brand's packages actually convert.
One system of record
The number on the proposal should be the number you bill.
When quoting lives in a separate tool, the price the client accepted and the price you invoice are two different pieces of data that slowly diverge. In Pixifi they are the same record.
Inquiry
Lead captured with shoot type
Proposal
Collections and add-ons priced
Accepted
Client selects and approves
Contract
Terms merged from the quote
Invoice
Retainer and plan generated
Event
Date, crew and workflow created
What breaks when quoting is a separate document
- A PDF price list the client has to interpret alone
- Add-ons never offered, because offering them is extra work
- An invoice total that quietly disagrees with the quote
- No idea whether the proposal was ever opened
- Follow-up that depends on you remembering
What one system gives you instead
- One set of line items from proposal to contract to invoice
- Upsells presented on every quote without extra effort
- Automatic follow-up before a quoted price expires
- Conversion data by package, brand and lead source
- A booking created the moment the client accepts
Pricing strategy
Quote in a way that raises your average booking.
Presentation changes what people buy. These are the levers Pixifi gives you on every proposal.
Anchor with three tiers
Present a premium collection next to your target package and the target starts looking reasonable. Pixifi renders tiers side by side with inclusions aligned so the comparison is easy to make.
Let the client add the upgrade
Optional add-ons the client toggles convert far better than an upsell you have to raise on a call. The total updates live, so the decision is theirs and the awkwardness disappears.
Put a clock on the price
An expiry date and an automatic reminder turn a proposal from an open-ended question into a decision with a date attached.
Learn from what does not sell
View tracking and acceptance reporting show which packages get chosen, which add-ons are ignored and where a tier needs repricing before next season.
How it compares
Pixifi, a proposal app, or a PDF price list
| What you need | Pixifi | Standalone proposal app | PDF price list by email |
|---|---|---|---|
| Client-selectable add-ons | Toggled live, total updates instantly | Sometimes, as a static list | An email asking what they want |
| Turning a yes into a booking | Contract and invoice generated automatically | Export, then rebuild elsewhere | You retype everything |
| Knowing it was read | Open and view tracking on every proposal | Basic open tracking | No idea at all |
| Price expiry | Expiry dates with automatic reminders | Manual reminders | The quote lives forever |
| Multi-brand pricing | Separate collections and branding per brand | One template set | Two documents, one mistake away |
| Conversion reporting | Win rate by package, brand and source | Sent versus accepted | A feeling |
Works with the rest of your studio.
Proposal questions
Packages, add-ons, expiry, tracking and conversion — the questions studios ask before they move their quoting.
Quotes & Proposals
Send a proposal that closes itself.
Build your collections once, add the upgrades, and let clients accept, sign and pay in the same sitting.