Reporting
Know which shoots make money before you book another year of them.
Revenue, pipeline, conversion and profitability by package, brand, shooter and lead source — calculated from the bookings and payments you already have.
Season to date
Revenue by shoot type
0%
Of reports built from live booking and payment data
0
Dimensions to slice by: brand, type, source, shooter, package, period
0.0 hrs
Month-end reconciliation saved
Photography business reporting
Why most studios can't answer the question that matters
Ask a working photographer which of their shoot types is most profitable and you usually get a guess. Revenue is visible in the bank account, but the cost side — contractor pay, the hours spent on a low-value session, the lead source that produces enquiries nobody books — lives nowhere at all. So pricing decisions get made on instinct, and studios grow busier without growing better.
Pixifi already holds the pieces: what was quoted, what was booked, what was collected, what is scheduled, who shot it and what they were paid. Reporting assembles those into the views a studio owner actually needs — revenue by period and brand, booked versus collected, outstanding balances, average booking value, conversion rate by lead source, and profit per event after crew costs.
Because the numbers come from live records rather than a spreadsheet you maintain, they are current at all times and they reconcile. The revenue in a report is the sum of real invoices; the pipeline is the sum of real proposals with real dates. Nothing depends on you remembering to update anything.
That turns reporting from a month-end chore into a planning tool. You can see that fall minis produce a quarter of your sessions and a twentieth of your profit, that referrals convert at three times the rate of the ad spend you renewed last quarter, or that a package needs a price increase before you publish next season's collections.
Answers, quickly
- What reports does Pixifi provide?
- Revenue, booked versus collected, outstanding balances, pipeline, conversion by source, and profit per event.
- Can I filter by brand?
- Yes. Every report can be scoped to a brand, shoot type, package, shooter or date range.
- Does it account for contractor pay?
- Yes. Crew costs attached to events feed profitability, not just gross revenue.
- Can I export the data?
- Yes. Export for your accountant or bookkeeping software whenever you need it.
From daily activity to a decision you can defend.
How data becomes a number you can act on, without any manual bookkeeping.
Activity is recorded as it happens
Inquiries, proposals, bookings, payments and crew assignments create data simply by being used.
Revenue is attributed
Every dollar is tied to a brand, shoot type, package, lead source and photographer automatically.
Costs attach to the event
Contractor pay and per-job costs sit on the same record as the revenue they helped produce.
Reports assemble themselves
Revenue, pipeline, conversion and profitability views are current whenever you open them.
You change something
Reprice a package, drop a channel, or staff differently — then watch the next period's numbers respond.
The numbers a studio owner actually runs on.
Revenue by any dimension
Slice by period, brand, shoot type, package, lead source or photographer to see where the money genuinely comes from.
Booked versus collected
Know the difference between what you have sold and what has actually cleared, with outstanding balances and aging visible at a glance.
Pipeline and forecast
Scheduled payment plans and accepted proposals project forward, so you can see next quarter's cash before it arrives.
Conversion by lead source
Inquiries, proposals sent, bookings won and revenue produced per channel — so marketing spend is judged on bookings, not clicks.
Profitability per event
Revenue minus contractor pay and job costs, so you can tell a busy shoot type from a profitable one.
Exports and bookkeeping
Export transactions and summaries for your accountant, and reconcile against your processor without rebuilding anything by hand.
Reporting by photography style
The numbers that matter depend on what you shoot.
Wedding studios and volume portrait studios succeed on completely different metrics. Here's what Pixifi surfaces for the six studio types that run on it most.
Wedding photographers
Revenue arrives across a year, so a good month tells you almost nothing.
Bookings by wedding date rather than payment date, with forecast cash from scheduled installments across the whole season.
Portrait & family studios
High session volume disguises how thin the margin per session really is.
Average booking value, add-on attachment rate and profit per session after shooter cost, all by session type.
Newborn & maternity
Session fees are small and product sales are where the business actually lives.
Session revenue and product revenue reported separately, so you can see which half is really funding the studio.
Senior & school
A whole year's performance is decided in one compressed season.
Season-over-season comparisons on bookings, average order value and capacity used, so next year is planned on evidence.
Commercial & event
A few large projects, each with different crew costs and payment terms.
Per-project profitability after crew and production costs, plus outstanding receivables by client and net terms.
Multi-brand studios
Two businesses whose results blur together in one bank account.
Fully separated revenue, cost and conversion reporting per brand, with a combined roll-up when you want the whole picture.
One system of record
Reporting is only trustworthy if nothing had to be typed twice.
Every spreadsheet-based report is a snapshot of what someone remembered to enter. Pixifi's reports are a live read of the records your studio already runs on.
Inquiry
Source captured
Proposal
Package and value
Booking
Brand and shoot type
Payments
Collected and scheduled
Crew cost
Attached to the event
Report
Profit, pipeline, conversion
What breaks with spreadsheet reporting
- Numbers that are out of date the day after you build them
- Revenue with no cost side, so profit is a guess
- Lead sources tracked at the inquiry and lost at the booking
- Two brands mixed together in one total
- Month-end spent reconstructing rather than deciding
What one system gives you instead
- Reports current the moment you open them
- Revenue and cost on the same event record
- Source attribution that survives all the way to revenue
- Per-brand and combined views from one dataset
- Exports that reconcile with your processor and books
What to watch
Four numbers worth checking every month.
Most studio decisions come down to a small set of metrics. These are the ones Pixifi puts in front of you.
Average booking value by shoot type
The fastest lever on revenue is usually price and package mix, not volume. Watch this by type and you will see which collections are quietly underpriced.
Conversion rate by lead source
A channel producing lots of inquiries and few bookings is costing you time as well as money. Judge marketing on booked revenue, not on volume of interest.
Collected versus booked
A widening gap between what you have sold and what has cleared is the earliest warning sign of a receivables problem, well before the bank balance shows it.
Profit per event after crew
The shoot type that keeps you busiest is often not the one that pays best. Comparing profit after labour is how studios decide what to stop doing.
How it compares
Pixifi, accounting software, or a spreadsheet
| What you need | Pixifi | Accounting software | Spreadsheet |
|---|---|---|---|
| Where the numbers come from | Live bookings and payments | Bank and invoice records | Manual entry |
| Lead source attribution | Inquiry through to booked revenue | Not tracked | If someone logged it |
| Pipeline forecast | Scheduled plans and accepted proposals | Historical only | A guess in a column |
| Profit per event | Revenue minus crew and job costs | Business-level only | Rarely attempted |
| Multi-brand | Separate and combined views | Usually separate files | Separate tabs, mixed totals |
| Effort to maintain | None — it is a byproduct of working | Regular bookkeeping | Hours every month |
Works with the rest of your studio.
Reporting questions
Data sources, dimensions, forecasting, profitability and exports — the questions studios ask before trusting their numbers.
Reporting
Stop guessing which shoots are worth it.
Open your numbers during the trial and see revenue, conversion and profit per event without building a spreadsheet.